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The domain has the following in the homepage, "Hotel Margaret Rome - Home - Bargain 2-star hotel near many tourist sites in the very centre of Rome." I observed that the web site also stated " Via Antonio Salandra, 6 - 00187 Rome, Italy Tel 39 06 4824285." They also stated " Fax 39 06 4824277 Email infohotelmargaret. WELCOME TO THE HOTEL MARGARET ROME. The Hotel Margaret Rome is a superb value 2 star hotel in the centre of Rome within easy reach of the main tourist attractions. Recently completely refurbished, this affordable hotel offers high quality low cost rooms in a fantastic location." The meta header had Hotel Margaret Rome as the first keyword. This keyword was followed by Margaret Hotel Rome, Cheap Hotel Rome, and Affordable Rome Hotel which isn't as urgent as Hotel Margaret Rome. The other words the site uses is 2 Star Hotel Rome. Eternal City on a Budget is also included and might not be understood by search crawlers.